Description of Idea: The shortcomings of billboards as an advertising vehicle are well documented. They’re basically the crudest form of advertising that still exists. A billboard placed on the side of the road is equivalent to a caveman swinging a club in a crowded room hoping to hit something – and then not knowing what he hit. Don Draper would never condone such a lack of imagination.
Forgive me for paraphrasing, but I imagine a conversation in the marketing department of a large corporation going something like this: